Children’s Web operators climb up behind glass flies and see bright prospects

  in many websites classification, the children website becomes the emerging star, along with the Internet popularization, the future child Internet time arrives, the website which aims at the child has also mushroomed. Baby, mom said, Kaka, Yaya net, etc. the rapid rise, there are a large number of new sites in the birth of 61flash  early childhood, children blue cat, and other domestic websites especially extension services developed for children is very small, including the advertising model, are copying foreign models.

recently, the industry to pay special attention to children’s Web site, can be said to be the peak of cloud. Viacom bought a pet website Neopets (Neopets). The move may spark competition from other competitors, but it will also attract attention from children around the world. Viacom’s children’s television animation channel, Nickelodeon, launched its broadband content strategy, which launched TurboNick, which operates television content on multiple networks and provides timely video services for children.

‘s move, of course, has raised advertisers’ attention to the children’s market. "I think the development of children’s websites and family space has lagged far behind the development of the Internet," said Jonathan, President of ·, a children’s portal Kaboose.com, Graff (JonathanGraff). Now, a large number of advertisers are pouring into children’s websites and are beginning to make a fortune."

in the past, children’s advertisers simply did not enter the children’s Web site because such sites were severely restricted and protected. That is to say, the content of children’s advertisements must comply with the relevant provisions of the children’s Online Privacy Protection Act (COPPA) and the advertising supervision agency for children (CARU) adopted by the Federal Trade Commission in 1998. According to the above regulations, advertisers can not sell advertisements directly to children. They can not cheat children and can not obtain children’s personal information without the permission of their parents. Therefore, the website is far from advertising activities in order to ensure no mistakes. "For this reason, we have made a cautious decision," said Malcolm, senior vice president of AOL and Malcolm ·, who runs the KOL website. "We don’t allow banner ads on the website," said Bird Bird."

now, some famous brands are starting to try a one-stop game website for children. Post operates the Postopia web site, while Kraft operates the Candystand web site and Frito-Lay does

Leave a Reply

Your email address will not be published. Required fields are marked *