Is the high street voucher out of touch with today’s consumer habits?

first_img Previous Article Next Article ADVERTORIALAn easy birthday present, a constant top seller at Christmas and one of the most popular choices in the area of reward and recognition in the modern workplace. The question is – are high street vouchers enough anymore with the limited choice they offer to employees? With so many tastes, passions and interests to cater for, are they becoming out of touch with the shift in today’s consumer habits? Now that over half of all British adults are purchasing online*, people want to shop when it suits them and have access to a much broader range of options than the traditional high street voucher can offer. These questions and subsequent research and development led the UK’s leading experience company – Red Letter Days, to launch a market-driven voucher to reflect these changes in consumer habits and is now set to revolutionise the entire reward and recognition industry. The new Red Letter Days Lifestyle voucher is one voucher that does everything, suits everyone and can be used to shop 24/7. Bill Alexander, CEO at Red Letter Days, says: “This new voucher is designed to offer employees and clients everything the traditional high street voucher does but much more, including a huge variety of activities to enjoy in those ‘out of office’ hours, such as family days out, nights out at great restaurants, cinema trips, concert tickets and sporting events, weekend breaks, holidays and flights, the best in home entertainment, music downloads, driving lessons and much more.” In response to the online buying habits of today’s consumer, Red Letter Days approached and signed up hundreds of well-known UK brands to offer a breadth of online choice that is unprecedented in this industry, and all under this one voucher. Those include Sony, Currys,,, Lovefilm, Cineworld, Ticketmaster,,, Topshop, Ted Baker,, Links of London, Chez Gerard, Bertorelli, Toni & Guy, Mr & Mrs Smith, and many more, with new brands being added on a continual basis. Businesses who use the new Red Letter Days Lifestyle voucher are able to reward staff in values from £5 to £1,000, in multiple formats to suit any requirement. Those include the brand’s famous red box, eye catching wallet, paper or e-voucher as well as one of the most popular options – the scratch card (similar to the Lottery but with Lifestyle vouchers as the prize). The option of rewarding little and often allows employees to choose between an instant treat or build up their vouchers for something of a higher value; or alternatively high value treats can be awarded to recognise significant milestones. This provides real potential to make a tangible difference to engagement levels within a business, whether that be combating absenteeism, awarding long service or any other reward and recognition need. In addition, businesses who take advantage of the new Red Letter Days Lifestyle voucher will have the option of receiving marketing support from the Red Letter Days in-house creative team. This comes in the form of tools and designs including email, posters, flyers, launch packs and PR to give any Lifestyle voucher campaign the required ‘wow’ factor for an internal launch. “This is where Red Letter Days really comes into its own,” adds Bill Alexander, “as we have designed a product that suits today’s consumer and their online purchasing habits. Red Letter Days Lifestyle provides businesses with an all encompassing reward solution in one easy voucher, enabling them to provide an unprecedented range of choice that will increase engagement with staff and thereby boost their productivity levels.” “We also believe that the Red Letter Days Lifestyle voucher could help businesses demonstrate to their employees that they genuinely take notice of who they are and what they like, which is an important step towards helping staff feel that their employer is a good company to work for.” More details on the Red Letter Days Lifestyle voucher are available by contacting the team at [email protected] or by visiting  Is the high street voucher out of touch with today’s consumer habits?On 16 Sep 2011 in Personnel Today Comments are closed. Related posts:No related photos.last_img read more