International Tourism Fair Madagascar concludes successfully

first_imgThe 5th edition of the International Tourism Fair Madagascar was a success. ITM 2016 was held, as every year, at the Carlton Anosy – Antananarivo (Madagascar).For this 5th edition, the theme was ‘tourism mixes leisure’ with an aim to promote tourism while promoting the natural, cultural and environmental interaction with entertainment offerings.The lounge was also an opportunity to – Together in one place tour operators; Strengthen knowledge of the regions and tourism products in the international and national visitors; Encourage national institutions to pay greater attention to the sector; Providing national economic operators the opportunity to exchange and builds partnerships; Present an attractive showcase for the sector to potential domestic investors.During 3 days, more than 5,900 visitors visited the fair, an increase of around 20% compared to the previous edition. Another point that should be emphasised, there was an increase of 58% of trade visitors during the professional day which showed the interest of the trade audience for the B2B meetings.Debates during the roundtables about the improvement of governance for the tourism industry met with the trade visitors’ requirements. On the public side, the opportunity given to the Regional Tourism Board to present more details about their region and the tourist offer gained an audience.The presence of the Vanilla islands consolidated the international nature of the show and sparked several articles in many online media.last_img read more